Genre Research Analysis

    Genre- Horror

    Target Audience: The target audience for horror films is typically 15 to 24 years old and male, but it can vary depending on the film and its marketing

    Genre conventions (Content): dark settings, mysterious and intimidating villains/antagonists, disturbing sounds, usually a few jump scares, a ton of fear and screaming, a lot of blood, violence and weapons, there is also a lot of black and red colors worn by the killer

    Genre conventions (Production Technique): Low key lighting(for shadows), lots of close-up shots to intensify the characters fear and wide shots of the characters to portray their isolation, a bunch of handheld camera shots to create a sense of unease, and the use of red or black colors in the set design.

    Institutional Convention: Horror films are usually marketed using Word-of-mouth, where horror fans are encouraged to share their thoughts with others. Virtual reality, where the horror films have incorporated virtual reality experiences into their marketing campaigns, allowing audiences to explore locations relevant to the film's story. Press junkets, where the film promotion often includes press releases, advertising campaigns, interviews with the film's actors and directors, and merchandising. Missing person flyers, where missing person flyers may be used to market horror films. Fake police reports, where horror movies may be marketed by publishing fake police reports.

    Film Sample #1: The movie "IT" is a good sense of a horror film. The main character of the film is a scary clown, who's a killer. Also, Pennywise has the color red on his face as well as the red balloon he carries around. This color scheme shows how he's a dangerous being. The dark scenes in the movie also help embody that this film is a horror film. This film also has jump scares and jump cuts. On top of that, there's also some gory scenes and weapons.

  

    Film Sample #2: Another great film that embodies the horror genre is "The Conjuring". The dim lighting throughout this movie as well as the use of wide shots helped establish that sense of isolation and suspense, and the jump scares created that fear and intimidation. The gore and the black clothing from the "demon" also helps with establishing that horror.

A couple more Horror films include:

                                                                 The Shining

                                                        

                                                                     Smile

                                                                 LongLegs

                                                                A Quiet Place

        

                                                                Insidious